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Changing Roles of Women and the Implications on Retail Strategies
Changing Roles of Women and the Implications on Retail Strategies

Dr.K.S.Chandrasekar , K.G.Prasanna Sivagami

A Study on the Relevance of Packaging in Children’s Purchase Decision of Branded Potato Chips
A Study on the Relevance of Packaging in Children’s Purchase Decision of Branded Potato Chips

Tanmoy De , Gautam Ganesh Iyer

An Insight into the Brand Management of Shrimp Feeds Marketing
An Insight into the Brand Management of Shrimp Feeds Marketing

Dr. A.Sabari Rajan , Dr.C.S.Siva Prakash

Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis
Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis

Dr. A.Sabari Rajan , Dr.K.S.Chandrasekar

Role of Khadi and Village Industries in Processed Food & Vegetables Retailing
Role of Khadi and Village Industries in Processed Food & Vegetables Retailing

Satrajeet Choudhury , Sayontani Choudhury

Impulse Buying Behaviour: An Empirical Study
Impulse Buying Behaviour: An Empirical Study

Dr. Sandip Ghosh Hazra , Dr. U. K Dash

Creating Customer Delight : Tool of Marketing Strategy
Creating Customer Delight : Tool of Marketing Strategy

Alaka Samantaray , Dr.Kalyan Ku.Sahoo

Experiential Retailing in the Indian Context – A Conceptual Approach
Experiential Retailing in the Indian Context – A Conceptual Approach

Dr.M.Senthil , Dr.K.S.Chandrasekar

A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies
A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies

Ratidev Samal ,

The Sense of Brand
The Sense of Brand

Biswamohan Dash , Dr. S.M. Das

Emerging Trends in Gennext Consumer’s Behaviour in India : Its Implications on Modern Marketing Strategies
Emerging Trends in Gennext Consumer’s Behaviour in India : Its Implications on Modern Marketing Strategies

Mahesh Sharma , Amrita Pani

Role of Khadi and Village Industries in Processed Food & Vegetables Retailing
Role of Khadi and Village Industries in Processed Food & Vegetables Retailing

Satrajeet Choudhury , Sayontani Choudhury

Re-designing Logo in Indian Context
Re-designing Logo in Indian Context

Rakhi Dutta ,

A Study on Marketing Strategies for Mutual Funds
A Study on Marketing Strategies for Mutual Funds

Sweta Mishra , N.S.Nanda

Marketing Strategies for Changing Indian Market Conditions
Marketing Strategies for Changing Indian Market Conditions

Prem Prakash Dalua , Gangadhar Mishra