Srusti Management Review (SMR) is a journal of Management & IT bearing ISSN No: 0974-4274 (Print), ISSN No: 2582-1148 (Online)herein referred to a double blind peer reviewed journal is enlisted in the UGC CARE Group 1, indexed at esteemed databases including EBSCO, J-Gate, ProQuest, DOAJ, and Ulrichs Web, is the official journal of Srusti Academy of Management (Autonomous), located in Bhubaneswar, India. The journal is committed to offer original and innovative directions in the research and study of business management and information technology, both within India and globally. Our primary aim is to disseminate knowledge that fosters exemplary professional management practices, catering to the needs and interests of..