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Impulse Buying Behaviour: An Empirical Study

Year	2011
Volume/Issue/Review Month	Vol. - IV \| Spl. Issue 3 \| April
Title	Impulse Buying Behaviour: An Empirical Study
Authors	Dr. Sandip Ghosh Hazra , Dr. U. K Dash , Rakesh Kumar Routray , Soumya Dipta De
Broad area	Impulse Buying Behaviour: An Empirical Study
Abstract	Impulsive buying is a unique form of unplanned buying. Impulsive buying is a sudden and powerful urge to buy immediately. In this study, individualism, collectivism, moods are treated as independent variables and each have single factor. Impulse buying tendency is treated as dependent variable. The factors of impulse buying tendency are impulse buying tendency1 and impulse buying tendency2. The objective of the study is to examine the strength of association of Individualism, Collectivism and Moods with Impulse Buying Tendency. The results revealed that individualism emerged as significant predictor of factor impulse buying tendency2, whereas moods emerged as significant predictor of impulse buying tendency 1.
Description	Research on impulse buying concentrated on identifying unplanned (unintentional) purchases, which is interpreted to be the difference between purchase intentions and actual purchases. Before entering the store, the only condition for differentiating plann
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