This paper attempts to study the level of job satisfaction and intent to leave the
job among sales workforce of private sector insurance companies. High
pressure and stressful job demands in sales workforce of insurance sector
results in high attrition in this sector. Job satisfaction is one of the key parameter
influencing an employee to stay on job and reducing the intent to leave. The
broad objectives of the study were to examine the level of perceived job
satisfaction and intention to leave the job. Findings of this study suggested that
the sales workforce were on the high to moderate satisfaction level with their
job in the overall ten facets of job satisfaction, whereas the intention to leave
job was on the lower end of the scale.