| Abstract |
Television continues to be the most prominent entertainment medium in the
Indian M&E industry. Viewers of reality television who are addicted to these
daily programs often get deeply involved into any situation. Often, certain reality
television shows are based on topics that have no thought process or concepts.
However, some reality shows show positive things, which viewers can learn
and apply in their daily life. The study is restricted to Amritsar District. For
research 100 respondents from different places of Amritsar have been
surveyed. Convenient non-probability sampling method has been used in the
study. The study showed that people are interested to watch the reality shows
rather than daily soaps but movies come first in the preference. There are a
number of features due to which reality shows are becoming more popular like
Cost effective, Emotional Connect, Relatedness, Family Appeal, Quick Results,
etc. |
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