India is the second largest populated country in the world and every seventh individual of the world lives in India. Approx.16% of the world’s population resides in India but India has only 2.4% land area of the earth. Now a day humans are consuming natural resources in an unsustainable way. The much needed impetus to industrial development has resulted in huge residuals, having undesirable effects on the environment — air, water and land, disproportional to their contribution to overall economic growth.

Globally, people have been more aware of environmental issues in last couple of years. Many consumers now express concern for environmental degradation. This paper studied the awareness and usage of Green Product. In order to achieve the objectives of the study, primary and secondary data have been collected and an in-depth literature review and empirical research were undertaken. A self-administered questionnaire was filled by respondents both male and female.  Through the data analysis and interpretation, it was found that College students have not much but acceptable awareness and knowledge about environmental issues and also shown concern for environment protection. Although Green purchasing was also found influencing people but seriousness was not shown. People are not much satisfied with green product.  

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