Srusti Management Review

A Journal of Management & IT

ISSN NO: 0974-4274(PRINT), ISSN NO: 2582-1148(ONLINE)Listed in Ulrich's Periodicals Directory, INDEXED IN J-GATE E-JOURNAL GATEWAY, EBSCOHOST, PROQUEST, U.S.A. & GOOGLE SCHOLAR A Peer Reviewed and Refereed Journal

A Study on Role of Digitalization in the Growth of MSME in the present context

Year 2023
Volume/Issue/Review Month Volume-XVI, Issue-1, Jan.-Jun. 2023
Title A Study on Role of Digitalization in the Growth of MSME in the present context
Authors Dr. Amit Angadi , Jayadatta S , Pushparaj Kodaganur
Broad area Finance
Abstract

Researchers have found that small and medium-sized enterprises (SMEs) benefit greatly
from increased digitalization of their operations, both in terms of output and efficiency. Fortunately,
there is not much proof that using technology to deal with the aftermath of major disasters like
COVID-19 is effective.According to the research paper, the number of SMEs has dramatically
expanded. Due solely to the development of digital technology (DT). In this approach, digitalization
automates both the process and the product, increasing both demand and quality. Given the vast
untapped potential in the country, India’s small and medium enterprise (SME) sector has much
room to expand its use of cutting-edge digital technologies. The primary scenario of SMEs in India
and their contribution to GDP are covered in this essay. A brief review of SMEs’ use of CRM apps
and digital payment methods is also included in the report. Therefore, MSMEs must immediately
boost their business chances by implementing a number of initiatives. Adoption of platforms equipped
with digital technologies is one such measure. The single-stop answer to the problems these businesses
are having is the digital transformation of MSME businesses. The government, which introduced
the “Digital MSME” scheme for this industry, as well as other parties, including banking institutions,
who are offering training to help MSME overcome the barriers to digital transformation, have both
come to this realization. This essay makes an effort to investigate how digital revolution affects the
potential for MSME growth.

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