Welcome to Srusti Management Review

Srusti Management Review (SMR) is a journal of Management & IT bearing ISSN No: 0974-4274 (Print), ISSN No: 2582-1148 (Online)herein referred to a double blind peer reviewed journal is enlisted in the UGC CARE Group 1, indexed at esteemed databases including EBSCO, J-Gate, ProQuest, DOAJ, and Ulrichs Web, is the official journal of Srusti Academy of Management (Autonomous), located in Bhubaneswar, India. The journal is committed to offer original and innovative directions in the research and study of business management and information technology, both within India and globally. Our primary aim is to disseminate knowledge that fosters exemplary professional management practices, catering to the needs and interests of academicians and practicing managers alike. SMR aims at accommodating empirical articles, review papers including book reviews, theory building papers in the domain of IT and Business Management. The journal extensively covers various functional areas Strategic Management, Human Resource Management, Organizational Theory, Entrepreneurship, Sustainability, Financial Management, Marketing Management, Rural Management, Computer Science, Operations Management, Agribusiness, Fashion Management, Public Policy and Public Systems Management, AI in Management and Governance, Design Thinking and Innovation in Management, Media and Business etc.