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Finance
Finance
Mediating role of Green Finance in Transforming Banking Activities to Environmental Performance

Sarath Chandran M.C. ,V.M. Mukesh, Renju Chandran, , B. Sathiyabama, N. Santhosh kumar

Marketing
Role of Scented Ambience in Shaping Consumer Behaviour

Sinmoy Goswami , Dipankar Malakar, Shazeed Ahmed

Marketing
Factors Influencing Millet Consumption in Odisha: An Empirical Review from Consumer Perspective

Rajat Kumar Baliarsingh, Sharanika Dhal , Subash Chandra Nath, Dindayal Swain

Marketing
Social Buying and Social Selling: Holistic Perspective on Indian B2B Buyers and Sellers

Balaji Abraham, Chinmoy Kumar Roy , Diksha Bedekar, Gaurav Das