ISSN NO: 0974-4274(PRINT), ISSN NO: 2582-1148(ONLINE)

  • Enlisted in UGC CARE Group - 1

  • Listed in Ulrich's Periodicals Directory

  • Indexed in J-Gate

  • Licensor for EBSCO

  • Listed in Proquest

  • Included in Google Scholar

  • Accessed in DOAJ

A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies

Year 2011
Volume/Issue/Review Month Vol. - IV | Spl. Issue 3 | April
Title A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies
Authors Ratidev Samal
Broad area A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies
Abstract
Probably the most challenging task in marketing is to
understand consumer behaviour. This paper briefly describes
about the present Indian FMCG market scenario, various
changes occurred in consumer behaviour as well as marketing
practices in India. It explains the challenges a marketer faces
while dealing with rural as well as urban consumer. It tries to
throw some light on how Indian consumers undergone a major
transformation over last few years, growth prospects,
advantages, market opportunities, sectoral opportunities etc.
The paper highlights on some positive and negative aspects of
FMCG sector on the basis of SWOT analysis and different factors
responsible for the significant growth and success of this sector.
Description Consumer behaviour is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics .In consumer behaviour the consumer playing the three distinct roles of users,
File
Referenceses
Dibb, S., Simkin, L., Pride, W. and Ferrell, O. (2006) Marketing: Concepts and Strategies, 5th
Edition,Houghton Mifflin
http://en.wikipedia.org/wiki/Consumer_behaviour
http://en.wikipedia.org/wiki/Marketing_strategy
http://www.indianchild.com/marketing/india-marketing-scenario.htm
http://www.management-hub.com/marketing-consumer-behavior.html
http://dspace.iimk.ac.in/bitstream/2259/381/1/103-110.pdf
http://www.iimahd.ernet.in/publications/data/2004-11-04preeta.pdf
Indian Express (1st April, 2011)
Palmer, R. (1999) “So Precisely What is Relationship Marketing?” In Proceedings of the 15th
Annual IMP
Conference, McLoughlin, D. and Horan, C. (eds) UCD
Webster, F. (1992) “The Changing Role of Marketing in the Corporation”, Journal of Marketing,
Vol. 56,
October, pp.1-17
www.pdfqueen.com
www.hemonline.com