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A Study on Marketing Strategies for Mutual Funds

Year 2011
Volume/Issue/Review Month Vol. - IV | Spl. Issue 3 | April
Title A Study on Marketing Strategies for Mutual Funds
Authors Sweta Mishra , N.S.Nanda , H.B.Gochhayat
Broad area A Study on Marketing Strategies for Mutual Funds
Abstract
This paper attempts to find out the marketing strategies followed
in the various organizations providing financial services. In order
to study the marketing strategies of financial services one of
the area which is “MUTUAL Fund” being chosen. In this paper it
has been tried to find out the various tricks for marketing Mutual
Fund, competitive landscape of Mutual Funds, one of the
important area of study chosen is the credit rating of Mutual
Funds. For Which Some Secondary data has been used.For
complete analysis the Promotion Strategy& the Influence of ICRA
Rating on Cash Inflow is been studied
Description Financial services are any service or product of a financial nature that is traded in financial markets; specifically, they are financial instruments – for example, treasury bills and government bonds. There are a number of ways that financial instrumen
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Referenceses
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