| Abstract |
This paper attempts to find out the marketing strategies followed
in the various organizations providing financial services. In order
to study the marketing strategies of financial services one of
the area which is “MUTUAL Fund” being chosen. In this paper it
has been tried to find out the various tricks for marketing Mutual
Fund, competitive landscape of Mutual Funds, one of the
important area of study chosen is the credit rating of Mutual
Funds. For Which Some Secondary data has been used.For
complete analysis the Promotion Strategy& the Influence of ICRA
Rating on Cash Inflow is been studied |
| Referenceses |
Sirri, Erik R.; Tufano, Peter, ‘Competition and change in the mutual fund industry’, in Financial
Services: Perspectives and Challenges, edited by Samuel L. Hayes III, Harvard Business
School Press, 1993.
Blake, Christopher R.; Morey, Matthew R., ‘Morningstar ratings and mutual fund performance’, Journal
of financial and quantitative analysis, Vol. 35, No. 3, September 2000, pp. 451-483.
Association of Mutual Funds in India, http://www.amfiindia.com/showhtml.asp?page=mfindustry,
Last accessed on: December 29, 2008.
The Skilled Investor, ‘Do mutual fund Morningstar Ratings changes influence individual investors?’,
http://www.theskilledinvestor.com/ss.item.57/do-mutual-fund-morningstar-ratingschanges-
influence-individual-investors.html, Last accessed on: September 20, 2009.
Goetzmann et al, ‘Portfolio performance manipulation and manipulation-proof performance
measures’, Society for Financial Studies, Oxford University Press, Vol. 20, Issue 5,
2007, pp. 1503-1546. |
