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Impulse Buying Behaviour: An Empirical Study

Year 2011
Volume/Issue/Review Month Vol. - IV | Spl. Issue 3 | April
Title Impulse Buying Behaviour: An Empirical Study
Authors Dr. Sandip Ghosh Hazra , Dr. U. K Dash , Rakesh Kumar Routray , Soumya Dipta De
Broad area Impulse Buying Behaviour: An Empirical Study
Abstract
Impulsive buying is a unique form of unplanned buying. Impulsive
buying is a sudden and powerful urge to buy immediately. In this
study, individualism, collectivism, moods are treated as independent
variables and each have single factor. Impulse buying tendency is
treated as dependent variable. The factors of impulse buying
tendency are impulse buying tendency1 and impulse buying
tendency2. The objective of the study is to examine the strength
of association of Individualism, Collectivism and Moods with
Impulse Buying Tendency. The results revealed that individualism
emerged as significant predictor of factor impulse buying
tendency2, whereas moods emerged as significant predictor of
impulse buying tendency 1.
Description Research on impulse buying concentrated on identifying unplanned (unintentional) purchases, which is interpreted to be the difference between purchase intentions and actual purchases. Before entering the store, the only condition for differentiating plann
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