Today organisation is working under a high competitive and
unpredictable environment. Day by day job market became more
and more competitive. The concept of employment has been changed
to employability. Today employees are eager to go up the ladder faster
which may be one of the reasons that the rate of attrition is high. This
attrition became a threat and challenge for the organisations.
Organisations understood that in order to survive they need to have a
good market value. A good brand image will help the organisation to
attract and retain its talent. As brand makes the product unique,
employer branding represents the personality of the organisation. This
article is a descriptive study to understand employer branding as the
corporate strategy of in order to attract and retain the talent. The article
discussed various interventions of Google India to be a brand for its
employee. The findings will be arrived at analyzing the data collected
fro the secondary sources.