| Abstract |
Packaging has always been the important aspect of marketing. The
product is a silent marketer for itself. It attracts attention of millions of
customers, just by silently sitting on the shelf. In FMCG sector it gains
even further importance. This paper explores the impact of packaging
on the buying behavior of consumers in FMCG Sector of Jodhpur. The
basic objective of this study is to conduct a detailed analysis and a
good understanding of consumer trends and purchase behavior in
relation to packaging. The study is based on a sample of 100
respondents taken from Jodhpur. This study highlights that packaging
is considered as a necessary part of the product, hence customers of
Jodhpur find packaging as a value addition. |
| Description |
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluation, and production of packages. Packaging can be described as a coordinat |
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