| Abstract |
Indian Oil’s Xtrapremium Petrol is India’s leading branded petrol boosted with
new generation multifunctional additives known as friction busters that prevent
deposition in the combustion chamber. Xtrapremium is custom designed to
deliver higher mileage, more power, better pick-up, faster acceleration,
enhanced engine cleanliness and lower emissions. In this study we have tried
to assess the consumer awareness and usage pattern of Xtrapremium petrol
and identify the best media of advertising for Xtrapremium petrol. We have
given some suggestions to remove some myths from consumer mindset for a
better product penetration and to thwart competition in the long run. |
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