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The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits

Year 2011
Volume/Issue/Review Month Vol. - IV | Issue 5 | July
Title The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits
Authors Rakhi Dutta
Broad area The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits
Abstract
Description The author, C.K.Prahalad, a globally recognized management thinker, in his path breaking book propounds that there are viable business opportunities at the bottom of the pyramid.
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