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Strategic Alliances: The Better Way to Compete

Year 2012
Volume/Issue/Review Month Vol. - V | Spl. Issue II | July
Title Strategic Alliances: The Better Way to Compete
Authors Mohammad Murtuja
Broad area Strategic Alliances: The Better Way to Compete
Abstract
“WINNERS DONOT DO DIFFERENT THINGS RATHER THEY DO THINGS
DIFFERENTLY”- is the mantra for corporate to be successful in the current
competitive world. The business environment has changed to a great extent
within the past few decades. Very few corporate think of defensive strategy and
a maximum number of corporate goes for aggressive method of doing
business. Keeping the above mantra in mind, corporate have to distinguish
themselves in terms of modernism and creativeness or else in the very near
future they will lose their market share and will be forced by the environment to
close their business. There are various ways to expand business but the most
common is corporate restructuring which may include strategic acquisition or
merging with another business, joint venture or even tie-ups.
This paper focuses on why the companies go for Strategic Alliance, types of
alliances, process of alliances, factors to be considered before successful
alliances, pitfall of alliances and a case study.
Description Growth is always essential for the survival of a business concern. A concern is bound to die if it does not try to enlarge its activities in related or unrelated areas. Enlarging its activities requires a lot of thought because it will have a long impact
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Referenceses
  • Jason Wakeam (May/June 2003): “The five factors of a
  • strategic alliance.”
  • Dean Elmuti and Yunus Kathawala: “An Overiew of
  • Strategic Allainces.”
  • Hao Sheng-yue, Ren Xu: “Analyses of Strategic Alliance
  • Failure: A Dynamic Model.”
  • Margarita Iðoraitë (2009): “Importance of Strategic
  • Alliances in company’s activity.”
  • Marai Gonzalez (September/October 2001): “Strategic
  • Alliances.”