The National Service Scheme(NSS) is a programme run by the Government of India under the Ministry of Human
Resource Development that aims at the development of personality of undergraduate youths through social service.
The young people have energy, enthusiasm and time to work for the welfare of the society. If they are sensitized and
motivated, they can encounter any stumbling block with challenging duty. Their caliber can be utilized to achieve
excellence in any core or peripheral activities. The researcher having experience of the youth has intended to
sensitize the youth towards social service after a group discussion with the meritorious undergraduate youths of
Salipur College belonging to different streams like Arts, Science, Commerce etc.Sadly, the student youths are
hesitant to join NSS in course of time and do not show any interest for social service. Although the government has
announced attractive incentives for the stakeholders rendering excellent social service in NSS, even the key
stakeholders at the grassroot level are ignorant of it. Hence, the researcher is interested to find out the major
causes of the non-involvement of students from all the disciplines and suggest remedies through developing an
awareness framework on the NSS so as to revitalize the noble ideology behind the scheme and provide a new look
to NSS through the key grass-root level stakeholders at the college level