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M-Commerce in India: An International Buzzword

Year 2015
Volume/Issue/Review Month Vol. - VIII | Issue II | July - December
Title M-Commerce in India: An International Buzzword
Authors Sanmaya Rath
Broad area M-Commerce in India: An International Buzzword
Abstract
The telecom story in India has been a huge success when we talk of m-commerce. A 100 million plus mobile
users is a dream came true for marketers. If that’s not all the number of users is growing by as much as 3 million
a month. The number is hugely in favor of m-commerce. So m-commerce is relatively new topic in the Indian market
where a lot of research is to be conducted. The article primarily emphasizes on the global perspectives of m –
commerce business in Indian market.
Description M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular phone and personal digital assistants (PDAs). Known as next-generation ecommerce, m-commerce enables users to access the Intern
File
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