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B2B MARKETING : A South Asiana Perspective

Year 2016
Volume/Issue/Review Month Vol. - IX | Issue II | July - December
Title B2B MARKETING : A South Asiana Perspective
Authors Ms. Ashwee Abhisikta
Broad area B2B MARKETING : A South Asiana Perspective
Abstract
Description This book is a South Asian edition on the concept of Business to Business Marketing. The book provides the management students a critical review of the various topics such as customer relationship management, managing services in B2B market, supply chain
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