The exceedingly high sales pressure and the constant follow up from the higher management forces the sales professionals employed in Finance and NBFC sector to conduct conference calls and review the employee performance. The trend to conduct such calls is on a rise and the harshness and abusive tone is adding the ill effects it had on employee work life. The human resource safe guarders will agree that the trend is impacting the intrinsic motivation of the employees and forcing them to work only when monitored on a continual basis.
This research is aimed at finding out if these calls are serving the purpose, impacting the  motivation of the employee after attending them and its subsequent impact on morale, productivity and health of the employee. A survey was conducted on professionals engaged in Banking and NBFC sector and in-depth interviews were also conducted to assess the contribution of such calls on the target accomplishment of the sales industry. The findings aimed at assessing the high usage and the purpose being served by the conduct of frequent conference calls. It is also highlighted that the performance review methods are changing and from a fortnightly review era we are moving towards a weekly and a daily review format.