Buddhism, as a religion, includes a variety of traditions and beliefs based on the philosophy and doctrines of  Siddhartha Gautama, the Lord Buddha. Buddhism has spread extensively throughout India since a long time. Buddhism acts as a significant component in the religious history of Odisha. Buddhism had influenced the social and cultural life of Odisha since the Ashokan era. Odisha tourism has attracted tourists globally  for its rich cultural heritage. The main purpose of the paper is to focus on the emerging role of Odisha tourism for promoting Buddhism in the global context. The research aims to investigate the link between ancient Odisha and Buddhist culture. The study further highlights the growth and development of the Buddhist tourist circuit of Odisha. The scope of the study is limited to the diamond-triangle of Odisha only. Based on the data collected through secondary sources, this paper makes an assessment of the extent of awareness and responsiveness of Odisha tourism sector for promoting Buddhism. In the concluding section, limitations of the study have been discussed and recommendations provided for undertaking more detailed investigations in the area. 

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