Retail is one of the fastest growing sectors in
India. Organized retailing has really changed the
set up of the retail outlets. Many concepts have
been introduced and modified and one of them
is visual merchandising. The retail players have
started paying attention on how the store looks
and how the goods are organized in a logical
manner so that it can attract customers.
Customer’s perfection has changed. The
appearance or physical evidence has become
important to them. The buying decision process
of the customer is greatly influenced by the
presentation of the goods at the retail outlets.
From retailers’ point of view, visual
merchandising can greatly affect the number of
footballs. A store should have an inviting
appearance that makes the customer feel
comfortable and yet eager to buy. Visual
merchandising is a major factor often overlooked
in the success or failure of a retail store. It is
second only to effective customer relations.