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Analysis of the Strategies of the Film Chains that have Determined their Market Structure: Cinepolis Approach

Year 2019
Volume/Issue/Review Month Volume - XII Issue - II, July - Dec., 2019
Title Analysis of the Strategies of the Film Chains that have Determined their Market Structure: Cinepolis Approach
Authors Jose G. Vargas-Hernandez , Kevin A. Becerra-Rodriguez
Broad area Analysis of the Strategies of the Film Chains that have Determined their Market Structure: Cinepolis Approach
Abstract
 This work identifies the market structure to which Cinépolis belongs through the strategies of differentiation (innovation and localization) and the one based on the resources executed by Cinépolis and Cinemex. It is analyzed through the structure-behavior-performance model of the industry. with a focus on Cinépolis, in a way that made it possible to understand the proposal of the COFECE regarding the fact that fewer companies do not always mean less competition, since the number of competitors does not determine the competition, but rather those that have the capacity to convert a consecutive to simultaneous game through the use of their resources and capabilities, being innovative in quality and variety, thus generating greater utility for consumers through prices determined by the market.
Description Analysis of the Strategies of the Film Chains that have Determined their Market Structure: Cinepolis Approach
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