ISSN NO: 0974-4274(PRINT), ISSN NO: 2582-1148(ONLINE)

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Firm Size as a Moderator of the Relationship Between Business Strategy and Performance in Indian Automotive Industry

Year 2009
Volume/Issue/Review Month Vol. - 2 | Issue 1 | January – June
Title Firm Size as a Moderator of the Relationship Between Business Strategy and Performance in Indian Automotive Industry
Authors M. Kannadhasan , Dr. R. Nandagopal
Broad area Business Strategy and Performance in Indian Automotive Industry
Abstract
Miles and Snow’s strategy
typologies have been widely
employed to describe various
business strategies within a given
industry and its relationship with
performance as well. Numerous
empirical studies have been
conducted in abroad on strategy–
performance relationship, while
little attention has been focused
on the moderating effect of size
of the firm on the strategy and
performance relationship. No
research has been carried out on
this topic related to Indian
automotive industry. This study
explicitly investigates the effect
of firm size in moderating the
relationship between strategy and
performance of automotive
companies in India. Findings are
drawn from the analysis of the
primary data collected from CFOs
representing 18 automotive
companies operating in India and
secondary data collected from
CMIE, Prowess data bases.
Description Today’s business is characterised by complex nature which drives the companies to practice some form of strategic management to formulate and implement strategies in order to be successful in this globally competitive and rapidly changing business envir
File
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