ISSN NO: 0974-4274(PRINT), ISSN NO: 2582-1148(ONLINE)

  • Enlisted in UGC CARE Group - 1

  • Listed in Ulrich's Periodicals Directory

  • Indexed in J-Gate

  • Licensor for EBSCO

  • Listed in Proquest

  • Included in Google Scholar

  • Accessed in DOAJ

Will Household Consumption Ever be the Same Again? The New Normal Post COVID-19

Year 2021
Volume/Issue/Review Month Volume - XIV Issue - I, Jan. - Jun. 2021
Title Will Household Consumption Ever be the Same Again? The New Normal Post COVID-19
Authors Michael Colin Cant
Broad area Will Household Consumption Ever be the Same Again? The New Normal Post COVID-19
Abstract
 The primary purpose of the study was to identify and explore the impact of the global COVID-19 crisis on consumers’ purchase behaviour in the context of South Africa.  A nonprobability convenience sampling technique was used to collect data using a structured questionnaire. The quantitative data analysis of the responses of 200 respondents reveals that the perception of the COVID-19 crisis significantly influences economic crisis and household consumption at P<0.05 and financial difficulties at the P<0.10 level. Moreover, analysis of variance (ANOVA) tests showed that responses on the perception of the COVID-19 crisis, economic crisis and household consumption are not statistically different across different income groups. However, responses to financial difficulties are statistically different across different income groups. It indicates that people with lower income levels have more financial challenges than those with higher levels of income and need to adapt their purchase behaviour accordingly to make ends meet. The study makes a contribution to the existing literature related to the pandemic and consumer behaviour. In addition, academics, marketers and decision-makers will benefit from a better understanding regarding consumer behaviour during the time of a crisis or pandemic.
Description Will Household Consumption Ever be the Same Again? The New Normal Post COVID-19
File
Referenceses
 Aguirre, G.,s & A. Juan. 2012. ‘World economic crisis impact on organic products consumption: Costa Rica’, 2009. British Food Journal, 114.1: 5–18.
Akter, N. (2015). Modelling intention to use third party logistics: an application of the theory of planned behaviour. RMIT University. 
Amalia, P., &Ionut, P. (2009). Consumers’ reaction and organizational response in crisis context, Uni. of Oradea. The Journal of the Faculty of Economics, 1(5), 779–782.
Arnold, M. (2020, April 16). Asian consumer behaviour may change forever after Covid-19. Inside Retail Asia. https://insideretail.asia/2020/04/16/asian-consumer-behaviour-may-change-forever-after-covid-19/
Baldwin, R., & di Mauro, B. W. (2020). Economics in the Time of COVID-19. A VoxEU. org Book, Centre for Economic Policy Research, London. Accessed, 26. Business Review, 7(8): 106–112
Byrne, B.M. (2013), Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, Routledge, New York, US.
Chronopoulos, D. K., Lukas, M., & Wilson, J. O. (2020). Consumer Spending Responses to the COVID-19 Pandemic: An Assessment of Great Britain. Available at SSRN 3586723.
Coibion, O., Gorodnichenko, Y., & Weber, M. (2020). The cost of the covid-19 crisis: Lockdowns, macroeconomic expectations, and consumer spending (No. w27141). National Bureau of Economic Research.
Compiling Group of Master of Business Administration (2002). Manage Crisis. Jiuzhou Press. context’. <<Is something missing here?>>The Journal of The Faculty of Economics, 1(5): 779–782.
Dutt, P., & V. Padmanabhan. 2011. ‘Crisis and consumption Smoothing’. Marketing Science, 30.3: 491–512. 
Fernandes, N. (2020). Economic effects of coronavirus outbreak (COVID-19) on the world economy. Available at SSRN 3557504.
Flatters, P., &M. Willmott. 2009. ‘Understanding the post-recession consumer’. Harvard
Fliegauf, E., & Ayres, A. (2020, April 30). Coronavirus in South Asia, April 30, 2020: India, Pakistan, and Bangladesh Begin Easing Restrictions. Council on Foreign Relations. Retrieved from https://www.cfr.org/blog/coronavirus-south-asia-april-30-2020-india-pakistan-and-bangladesh-begin-easing-restrictions. 
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39–50. doi: 10.1177/002224378101800104  
George, D. (2011). SPSS for Windows Step by Step: A Simple Study Guide and Reference, 17.0 Update, 10/E, Pearson Education India.
Gerhold, L. (2020). COVID-19: Risk perception and Coping strategies.
Haacker, M., Ed. (2004). The Macroeconomics of HIV/AIDS. IMF, Washington DC. 
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis: A global perspective. Cengage Learning EMEA – United Kingdom.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414–433.
Jasiulewicz, A. (2012). Economic Crisis Influence on the Polish Consumer Behavior. Overcoming the Crisis, 77.
‘Kingdom of Bahrain as a Case Study’. International Journal of Business and Management, 6.1: 102–115.
Kogan, U. (2020, May 1). Three Ways the COVID-19 Crisis has Affected Corporate Travel and Entertainment Expense Claims – Global Trade Magazine. https://www.globaltrademag.com/three-ways-the-covid-19-crisis-has-affected-corporate-travel-and-entertainment-expense-claims/
Ling, C. P., & Ding, C. G. (2006). Evaluating group difference in gender during the formation of relationship quality and loyalty in ISP service. Journal of Organizational and End User Computing (JOEUC), 18(2), 38–62. doi: 10.4018/joeuc.2006040103  
Malhotra, N. K. (2010). Marketing research: An applied orientation. New Jersey: Prentice Hall.
Mander, J. (2020, March 12). Coronavirus: Latest Consumer Trends, Impact & Reaction. GWI. https://blog.globalwebindex.com/trends/coronavirus-and-consumers/
Mansoor, D., & Jalal, A. (2011). The global business crisis and consumer behavior: Kingdom of Bahrain as a case study. International Journal of Business and Management, 6(1), 104.
McKibbin, W. J., & Fernando, R. (2020). The global macroeconomic impacts of COVID-19: Seven scenarios.
NFO Plog Research Impact Study CTC Market Research (2003). Available at http://www.canadatourism.com.  
Nunnally, J. C. (1978). Psychometric Theory. (2nd ed.). New York: McGraw-Hill. 
Pandelica, A., & Pandelica, I. (2011). The change of consumers’ behavior in crisis conditions: A psychological approach to the empirical evidence from Romania. African Journal of Business Management, 5(28), 11399.
Pennings, J. M., Wansink, B., & Meulenberg, M. T. (2002). A note on modeling consumer reactions to a crisis: The case of the mad cow disease. International Journal of research in marketing, 19(1), 91–100.
Ringle, C. M., Wende, S., & Becker, J.-M. (2015). “SmartPLS 3.” Boenningstedt: SmartPLS GmbH, http://www.smartpls.com.   
Sheth, J. (2020). Impact of Covid-19 on Consumer Behavior: Will the Old Habits Return or Die?. Journal of Business Research.
S³aby, T. 2009, ‘Polish consumer reaction to the economic crisis’; Warsaw School of Economics, 8–10
Theodoridou, G., Tsakiridou, E., Kalogeras, N., & Mattas, K. (2019). Food Consumption Patterns in Times of Economic Recession. In Urban Agriculture and Food Systems: Breakthroughs in Research and Practice (pp. 116–130). IGI Global.
Tsourgiannis, L., Karasavoglou, A., Tsourgiannis, A. C., Florou, G., Theodosiou, T., & Valsamidis, S. (2014). Factors affecting consumers in Greece to buy during the economic crisis period food produced domestically in Greece. Procedia Economics and Finance, 9(1), 439–455.
Voinea, L., & Filip, A. (2011). Analyzing the main changes in new consumer buying behavior during economic crisis. International Journal of Economic Practices and Theories, 1(1), 14–19.
<<Should Wen (2015) be a separate entry? If so, enter the details here.>>
Wen, Z., Huimin, G., & Kavanaugh, R. R. (2005). The impacts of SARS on the consumer behaviour of Chinese domestic tourists. Current Issues in Tourism, 8(1), 22-38.
World Health Organization. (2020). Coronavirus disease 2019 (COVID-19): situation report, 85.
Xie, X., Huang, L., Li, J. J., & Zhu, H. (2020). Generational Differences in Perceptions of Food Health/Risk and Attitudes toward Organic Food and Game Meat: The Case of the COVID-19 Crisis in China. International Journal of Environmental Research and Public Health, 17(9), 3148.
Yendamuri, P., Keswakaroon, D., & Lim, G. (2020). How Covid-19 Is Changing Southeast Asia’s Consumers. Retrieved from https://www.bain.com/insights/how-covid-19-is-changing-southeast-asias-consumers/
Acknowledgement:Shahedul Hasan, Department of Marketing, University of Dhaka, Dhaka-1000 who assisted in various aspects in completing the paper.