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The Current Scenario of Operation of Small Food & Beverage Outlets in Vadodara

Year 2022
Volume/Issue/Review Month Volume-XV, Issue-I, Jan-Jun
Title The Current Scenario of Operation of Small Food & Beverage Outlets in Vadodara
Authors Kapil Mehta , Satish Jha
Broad area Marketing
Abstract

 The life style and food habits of the

residents of Vadodara city of Gujarat district give

ample scope for small food establishments to

provide various choices of foods as there are

different communities like Jain, Marathi,

Bengali, Odiya and many others from different

parts of the subcontinent. There are numerous

vendors and small & medium sized restaurants

that offer food choice to food craving of people

in the city. The present research aims to find out

about what is the status of operability of these

outlets as it has been found out that large outlets

do survive for a longer period of time but small

outlets often fail to keep the growth up and either

survive on a low profits or get huge losses. This

has been found out many a times that they do

not succeed because of financial illiteracy and

lack of proper standard operating procedures

being implemented. This research covers the

geographical area of the city of Vadodara in

Gujarat state as it is widely known for stalls,

small restaurants & Catering establishments that

offer varieties of local food of Gujarati cuisine

and other cuisines like Punjabi, Chinese , fast

food etc. The sampling includes probability

(Simple random sampling) for obtaining the

information from small outlets owners about how

do they operate their outlets. The output of this

survey has been compared with some parameters

and criterion set to ensure minimum wastage &

maximum cost control as well as quality control

in order maximizes the profit while maintaining

the quality. The findings of the research results

in knowing that it is the lack of financial literacy

and quality control measures that obstruct the

successful operations of small food outlets. The

suggestions & conclusions given at the end seek

to give solutions to small food outlets to operate

successfully with increasing profit and longer

duration of survival in the market and also briefly

explain the further need & scope of research in

the same area.

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