The life style and food habits of the
residents of Vadodara city of Gujarat district give
ample scope for small food establishments to
provide various choices of foods as there are
different communities like Jain, Marathi,
Bengali, Odiya and many others from different
parts of the subcontinent. There are numerous
vendors and small & medium sized restaurants
that offer food choice to food craving of people
in the city. The present research aims to find out
about what is the status of operability of these
outlets as it has been found out that large outlets
do survive for a longer period of time but small
outlets often fail to keep the growth up and either
survive on a low profits or get huge losses. This
has been found out many a times that they do
not succeed because of financial illiteracy and
lack of proper standard operating procedures
being implemented. This research covers the
geographical area of the city of Vadodara in
Gujarat state as it is widely known for stalls,
small restaurants & Catering establishments that
offer varieties of local food of Gujarati cuisine
and other cuisines like Punjabi, Chinese , fast
food etc. The sampling includes probability
(Simple random sampling) for obtaining the
information from small outlets owners about how
do they operate their outlets. The output of this
survey has been compared with some parameters
and criterion set to ensure minimum wastage &
maximum cost control as well as quality control
in order maximizes the profit while maintaining
the quality. The findings of the research results
in knowing that it is the lack of financial literacy
and quality control measures that obstruct the
successful operations of small food outlets. The
suggestions & conclusions given at the end seek
to give solutions to small food outlets to operate
successfully with increasing profit and longer
duration of survival in the market and also briefly
explain the further need & scope of research in
the same area.
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