Advancement in technology has

helped many businesses to enter and prosper in

digital world. Many of the business are

presenting their culinarians and services through

vlogs to attract more customers. Millennials are

the major users of these vlogs to get awareness

and information on food and restaurants service

updates. Therefore, the objective of this study is

to identify and examine the factors that impacts

the Millennials to access food vlogger reviews.

Primary data was collected by structural

questionnaires distributed to 400 millennials

from Palghar District, Maharashtra Statewho

have subscribed for food vlogs in YouTube and

have purchased food items based on online

reviews. The data was run through SMARTPLS

3.0 for analysis. Secondary data sources were

referred from journal papers, books and

writeups. The results of the study states smart

phone app usefulness, perceived benefit and

perceived enjoyment influences millennials

attitude towards purchase intention, however,

subjective norms have no influence on

millennials attitude towards purchase intentions

based on food vloggers review.The study helps

in understanding the factors affecting the

millennials to buy the food products- preconsumption

and post-consumption based on

food vlogs reviews.