This study examines the factors influencing the choices of management students in India when selecting private business schools. A sample of 161 students from the top 100 privates as per the National Institutional Ranking Framework (NIRF). B-Schools in India were surveyed to explore the key determinants. The findings reveal that placement opportunities, location, and social media posts play a significant role in influencing student’s selection of private business schools. The research emphasizes the importance of considering these factors when designing marketing strategies for private business schools in India. Additionally, it raises concerns about the growing impact of social media on the decision-making process. The study provides valuable insights into the decision-making behaviours of management students and offers implications for educational institutions and policymakers. These findings can be utilized by educational institutions to develop effective marketing strategies to attract prospective students and by policymakers to improve the quality of higher education in India.

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