Consumer complaint behavior is an emerging area of consumer
behavior. As it is evident that, if complaints are handled properly the
consumer becomes an advocate of the business. This research paper
tries to identify whether there is a significant difference in consumer’s
post purchase response among three different categories of hotels
(economy, service oriented, and luxury) with regard to the different
dimensions of service evaluation. After the consumers post purchase
dissatisfaction, they take any action or not has been also tried to identify
for the three categories of hotels.

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