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Microfinance and Blue Ocean Strategy : A Case Study of YVU, Manipur

Year 2010
Volume/Issue/Review Month Vol. - 3 | Issue 2 | July
Title Microfinance and Blue Ocean Strategy : A Case Study of YVU, Manipur
Authors Dr. Memcha Loitongbam
Broad area Microfinance and Blue Ocean Strategy
Abstract
There remain a wide gap between the need and delivery of finance for
the poor. The poor need finance for building assets and also for
economic security. There is a huge untapped market at the bottom of
the pyramid. The barrier to the untapped market is accessibility.
Organisations can adopt the Blue Ocean strategy to unlock the
uncontested market. To understand how it happened in Manipur, a
Case Study of YVU, Manipur is undertaken. The paper examines how
YVU in the due course adopted the four strategic framework of the
Blue Ocean Strategy – eliminate-reduce-raise-create. The paper
highlights how the strategic moves helped unlocked the uncontested
market, blue ocean – the mass customer based, not served by the
conventional financial institutions and underserved by the existing
microfinance institutions in Manipur.
Description There remain a wide gap between the need and delivery of finance for the poor. The poor need finance for building assets and also for economic security. But accessibility is the problem. Even when it is available, it is too late or not sufficient. There i
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