ISSN NO: 0974-4274(PRINT), ISSN NO: 2582-1148(ONLINE)

  • Enlisted in UGC CARE Group - 1

  • Listed in Ulrich's Periodicals Directory

  • Indexed in J-Gate

  • Licensor for EBSCO

  • Listed in Proquest

  • Included in Google Scholar

  • Accessed in DOAJ

Study on Consumer Buying Behavior in Shopping Malls

Year 2011
Volume/Issue/Review Month Vol. - IV | Issue I | Jan
Title Study on Consumer Buying Behavior in Shopping Malls
Authors Mitushi Singh , Dr. S.K. Dubey
Broad area Study on Consumer Buying Behavior in Shopping Malls
Abstract
From eyeballs to footfalls - the human psyche has taken a complete downward journey in the last five years. If it was eyeballs (number of visits to websites) during the dotcom boom of 2000, now it is footfalls (number of visitors to malls). The study of consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The field of consumer behavior covers a lot of ground. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. But those who have spent many years analysing customer activity have presented us with useful “guidelines” in how someone decides whether or not to make a purchase. The paper focuses on the awareness level of consumers regarding their buying behaviour in shopping malls and their level of satisfaction in this regard.
Description For the Indian mass affluent, the call of the mall is proving irresistible. Malls increasingly dot the urban Indian landscape and their packed parking lots, busy food courts and restaurants, crowded anchor stores and noisy gaming arcades bear testimony to
File
Referenceses
  • Agarwal J, Significance of IFRS, http://www.nirc-icai.org, Accessed on 13.08.2010.
  • Ball R., International Financial Reporting Standards (IFRS): Pros and Cons for investors, http://papers.ssrn.com, Accessed on 13.08.2010.
  • Bhimani A (2008), “The role of a crisis in reshaping the role of accounting”, Journal of accounting and public policy, Vol.27, No. 6, pp.444-454.
  • Bischof J (2009), “The effect of IFRS 7 adoption on bank disclosure in Europe”, Accounting in Europe, Vol.6, No. 2, pp.167-194.
  • Cairns D (2006), “The use of fair value in IFRS’, Accounting in Europe, Vol.3, No.1, pp.5-22.
  • Erickson D, Esplin A and Maines L A (2009), “One world – one accounting”, Business Horizons, Vol.52, No. 6, pp. 531-537.
  • Kewalramani S, Convergence with IFRSs in India, http://www.icai.org.in, Accessed on 13.08.2010.
  • Larson R K and Street D L (2004), “Convergence with IFRS in an expanding Europe: Progress and Obstacles”, Journal of International Accounting, Auditing and Taxation, Vol.13, No. 2, pp. 89-119.
  • Lenz C and Wysocki P D, Economic consequences of financial reporting and disclosure regulation, http://ssrn.com, Accessed on 13.08.2010.
  • Nobes C (2009), “The importance of being fair-An analysis of IFRS regulation and practice”, Accounting and Business Research, Vol.39, No. 4, pp.415-427.
  • Rezaee Z, Smith L M and Szendi J Z (2010), “Convergence in accounting standards: Insights from academicians & practitioners”, Advances in accounting, Vol. 26, No.1, pp. 142-154.
  • Soderstrom N S and Sun K J (2007), “IFRS adoption and accounting quality: A review”, European Accounting Review, Vol.16, No. 4, pp.675-702.
  • Zeff S A (2007), “Some obstacles to global financial reporting comparability and convergence at a high level of quality”, The British Accounting review, Vol. 39, No. 4, pp. 290-302.