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Blue Ocean Strategy

Year 2011
Volume/Issue/Review Month Vol. - IV | Issue I | Jan
Title Blue Ocean Strategy
Authors Rakhi Dutta
Broad area Blue Ocean Strategy
Abstract
Description In today’s world of cut throat competition, bloodletting to get a share of the market space has become the order of the day. The book, Blue ocean strategy by authors W. Chan Kim and Renee Mauborgne, motivates the reader for out of the box thinking and s
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