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Srusti Management Review (SMR)

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Brand Management

Year 2011
Volume/Issue/Review Month Vol. - IV | Issue I | Jan
Title Brand Management
Authors Rakhi Dutta
Broad area Brand Management
Abstract
Description Aaker D A (2004), Brand Portfolio Strategy, Free Press, New York. Ancarani F, Gerstner E, Possel T and Radic D (2009), “Could higher fees lead to lower prices?”, Journal of Product & Brand Management, Vol.18, No.4, pp.297-305. Arora R and Stoner C (20
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Referenceses