No longer is “customer a king”. It is time to realize that “Customer
is a Queen”. Today’s women consumers are independent,
influencing, empowered and have purchasing power. She takes
her own decisions not only in house hold areas, but also in nontraditional
avenues like real estate, investments, technological
products and automobiles. Most of the women in India are educated
and transformed as a working force from mere housewives. It has
changed her lifestyle and shopping behavior to a great extent. The
long working hours, the double income in the family has resulted
in the need for new products and services. Retailers have come
out with various strategies on the 4 Ps of marketing to tap this new
opportunity.

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