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Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis

Year 2011
Volume/Issue/Review Month Vol. - IV | Spl. Issue 3 | April
Title Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis
Authors Dr. A.Sabari Rajan , Dr.K.S.Chandrasekar
Broad area Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis
Abstract
India is considered as one of the world leaders in shrimp production
and exports. Considering the requirement of precious foreign
exchange, the government has identified the marine products as a
trust area for developments. In order to supplement the depleting
source of catch shrimps and to meet the high demand, the new
Techno-Science of shrimp farming has been developed. A highly
profitable industry due to the short gestation period and high export
value of the products. Shrimp Feed is one of the important and
essential inputs in shrimp farming. The role of artificial feed in
shrimp farming is greatly dependant on the culture system or
cropping density employed.
Description Feed is one of the important and essential inputs in shrimp farming. In scientific shrimp culture where the cultured organisms are stocked at a high density, the amount of natural food available in the pond is not sufficient to support good growth even wi
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