ISSN NO: 0974-4274(PRINT), ISSN NO: 2582-1148(ONLINE)

094390-15757 journal@srustiacademy.ac.in

Srusti Management Review (SMR)

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Table of Contents

Changing Roles of Women and the Implications on Retail Strategies

Dr.K.S.Chandrasekar ,K.G.Prasanna Sivagami

A Study on the Relevance of Packaging in Children’s Purchase Decision of Branded Potato Chips

Tanmoy De ,Gautam Ganesh Iyer

An Insight into the Brand Management of Shrimp Feeds Marketing

Dr. A.Sabari Rajan ,Dr.C.S.Siva Prakash

Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis

Dr. A.Sabari Rajan ,Dr.K.S.Chandrasekar

Role of Khadi and Village Industries in Processed Food & Vegetables Retailing

Satrajeet Choudhury ,Sayontani Choudhury

Impulse Buying Behaviour: An Empirical Study

Dr. Sandip Ghosh Hazra ,Dr. U. K Dash

Creating Customer Delight : Tool of Marketing Strategy

Alaka Samantaray ,Dr.Kalyan Ku.Sahoo

Experiential Retailing in the Indian Context – A Conceptual Approach

Dr.M.Senthil ,Dr.K.S.Chandrasekar

A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies

Ratidev Samal ,

The Sense of Brand

Biswamohan Dash ,Dr. S.M. Das

Emerging Trends in Gennext Consumer’s Behaviour in India : Its Implications on Modern Marketing Strategies

Mahesh Sharma ,Amrita Pani

Role of Khadi and Village Industries in Processed Food & Vegetables Retailing

Satrajeet Choudhury ,Sayontani Choudhury

Re-designing Logo in Indian Context

Rakhi Dutta ,

A Study on Marketing Strategies for Mutual Funds

Sweta Mishra ,N.S.Nanda

Marketing Strategies for Changing Indian Market Conditions

Prem Prakash Dalua ,Gangadhar Mishra